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Search Engine Secrets
- Link Popularity Strategy
 Link
popularity has become increasingly important among the search engines.
Because link popularity goes hand in hand with search engine optimization,
it is important for any company with a web presence to build a link
development strategy.
To develop popularity for your web site, you should submit your site
to the most visited directories. Yahoo (of course), LookSmart, About.com,
and Open Directory are examples of major directories. Also, to further
develop link popularity, you should consider sites/directories that
are very industry specific, such as healthatoz.com for a health-related
site.
- HTML Tags and Optimization
One of the most important things a legitimate professional
search engine optimizer can remember to do is check all of the HTML
tags for a page and make sure that they are optimized.
- Understanding and Building Google PageRank
For those who are not familiar with Google's Page Rank, which is commonly
known as PR, is Google's calculation or score of a web page based on
external and internal linking of a site, as well as on-page criteria
of the web page being linked to as well as the web page being linked
from. The Page Rank calculation is much more detailed and complex.
PageRank relies on the uniquely democratic nature of the web by using
its vast link structure as an indicator of an individual page's value.
In essence, Google interprets a link from page A to page B as a vote,
by page A, for page B. But, Google looks at more than the sheer volume
of votes, or links a page receives; it also analyzes the page that casts
the vote. Votes cast by pages that are themselves "important"
weigh more heavily and help to make other pages "important."
- Secure Search Engine Placement
Document structure and the style of page layout (frames, tables etc.)
do affect your listing. In some cases ie: frames, it will limit the
robots' ability to even index your site! If your using frames you should
have the robot index the no frames version as some can't index frames
or will just index the frameset which isn't much to index and will result
in a low ranking. The use of tables to layout a document can and will
in some cases change your placement because when you have a table for
say a left border margin you force the meat of the document where most
of your keywords will be found further down in the document lowering
your ranking. Keep in mind that some engines bots only index part of
your site ranging from 10-50%. A rule of thumb could be to put keywords
in the left margin or in the top table of your document.
The content of the page will help in better placement on some of the
engines because they track the keyword usage in the content but of those
that do some use % in which case ounce equals best or 100%. As an author
I don't like to continually use the same words over and over however,
if you look at it from this perspective it is very advantageous. WebCrawler
and Lycos use keywords contained in the body to give a higher ranking
so if placement in these two is important sprinkle keywords throughout
the page.
- Search Engine Submission
Make that your site is fully functional. You would be surprised at how
many sites are on the internet that are not, whether this means that
they have broken links, missing pages, or the site is not-navigable.
There are many tools to help you with this. One thing that should be
on the top of your list is making sure you have your keywords, description,
and title perfect. We produced a checklist from all of the search engines
that helps us to make sure that your site is ready when we go to submit
it to the search engines.
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